Service Contract Understanding and Need of Hospitals in Annual Maintenance Contracts
Avoraus conducted 12 interviews in US to understand the needs of hospitals and small clinics in Annual Maintenance Contracts offered to them during sale of a optical surgical instrument. This study was conducted using the methodology of Avoraus-Hybrid.
Objectives: The research objective was to understand the need of the hospitals and small clinics.
Avoraus Approach: Avoraus approached department heads, purchase heads and maintenance heads to understand their needs in case of hospitals and Doctors or owners of clinic to understand their need in the service contracts. Avoraus-Hybrid was used as the project had stimulus so web assist was also used to conduct the study. The study took approximately 60 min to complete with each respondent.
Outcome: The data collected was validated and then tabulated in excel sheet for the client to analyse and produce the final report.
To analyse the existing market of flu vaccines and to check the feasibility of a new vaccine to be launched
Avoraus worked in 2 different geographies i.e. US and Australia to conduct qualitative interviews (WATDI) of 1 hr each. A total of 23 interviews were to be conducted. This was even completed using Avoraus-Hybrid.
Objectives: The research objective was to analyse the market and understand the shortcomings of the existing vaccines and then to test new product with the help of visual written aid and test some other market parameters. The product was basically aimed at 65+ age group.
Avoraus Approach: Avoraus did 8 interviews in US (5 ID Specialists and 3 Pharmacy Managers/Supervisors) and 15 in Australia (10 GPs, 3 Geriatricians and 2 Nurses). All the interviews were carefully conducted and quality checked. Each interview had a length of 45 minutes to 1 hour with web assist, so peer review was done carefully so as to keep a close eye in order to avoid any error or mistake.
Outcome: Our research assisted client to successfully analyse existing market and get a sense of where their product would stand in market. The final transcripts were send in the format of excel file.
Existing Product Feedback and Analysing Need Gaps in Ultrasound Machine with add on features feasibility
Avoraus worked in 3 different geographies i.e. China, Japan and Germany to conduct qualitative interviews of 60-75 minutes each (WATDI). A total of 12 interviews were to be conducted. This was completed using Avoraus-Hybrid.
Objectives: The research objective was to understand the need gaps in the existing machine and to be able to fulfil those gaps in the machines to come. And also to understand what the competitors are doing better and what all features do they have.
Avoraus Approach: Gastro-enterologists, Ultra sonologist and Radiologists were interviewed to get the complete insight of need gap and what all can be done to fulfil those needs. Add on feature feasibility with rating was also conducted to understand the need of such features.
Outcome: Our research assisted client to successfully analyze market need and the final transcripts were send in the format of word file. A short top line analysis was also done and sent to the client in the form of presentation.
To analyse the present surgical instrument market and understand the need gap
Avoraus worked in APAC to conduct qualitative interviews of 1 hr each. A total of 15 interviews were to be conducted.
Objectives: The research objective was to understand the current surgical instrument market and to understand the distribution pattern and problems faced.
Avoraus Approach: Avoraus did 5 General Surgery Distributors, 4 Cardiology Distributors, 4 Ortho and 2 OBGYN Distributors to understand the current market of surgical instruments in APAC Region. The distributors were selected carefully as they should be principal distributor and must be supplying in at least a region, the distributors supplying in local areas were screened out. The interviews were scattered evenly in all the regions.
Outcome: Our research assisted client to successfully analyse market and the final transcripts were send in the format of excel file.
Avoraus worked with a global healthcare consulting firm on identifying market landscape, key market players profiling, and access market insights to strategize market potential of pain management drug across USA, Germany, France, and United kingdom
Objectives: The research objective was to analyze market potential, competitive benchmarking, and evaluate existing business and operation opportunity for pain management drug across the target geographies.
Avoraus Approach: We conducted extensive desk based research to identify market landscape, key drivers and barriers, existing key market players in pain management drug market. Questionnaire were designed to probe key market players and prescribers. Group of healthcare analyst were deployed to conduct primary research to evaluate information on organizational capability, pipeline analysis, and key development activities for benchmarking the target drug market
Outcome: The research out-turn assisted our client in understanding the insights of competitive market . Understand business and operation metrics of existing key players and integrate this information for building market plans and product strategy.
Competitive Intelligence Study to Understand the Different Product Portfolio of Other Insurers in the Market along with Sales Team Structure
Avoraus worked with a multinational research and consulting organization to understand the different products offered by Insurers and to understand the sales force structure in UAE.
Objective: The research objective was to understand and find out all the major Health Insurance players in the market and to profile all their products in UAE. The other objective was to find out the structure of sales force with a number in UAE.
Avoraus Approach: Avoraus did extensive desk research to profile all the competitors with their product details. A comparative study was done to understand the benefits, shortcomings and need gap of each product. A small primary research was launched to understand the sales structure of each company and to understand the sales force number.
Outcome: The results were presented to the client in the form of presentation. The client was able to successfully understand the market well and was able to launch a product in the market.
KOL Identification and Profiling in Diabetes Segment in USA and Europe
Avoraus worked with a global healthcare consulting company to identify and profile KOLs in Diabetes segment in USA, UK, Germany, Italy and France.
Objective: The research objective was to identify the KOLs in Diabetes Mellitus Type II Field. The study was conducted across USA, UK, Germany, Italy and France.
Avoraus Approach: Avoraus was actively involved in questionnaire designing from the initiation of the project. We conducted hundreds of interviews in the mentioned countries over the phone. The data collected was analysed and collated. Then desk research was launched to sanitize the data and to verify all the names that came up during the primary research using secondary research sources. Finally all the KOLs were profiled using different sources.
Outcome: The profiles were delivered to the client in the pre-approved and pre-designed template. The results helped client to design their marketing strategy.
KOL Identification in Haematology Segment in Middle East and Parts of Africa
Avoraus was chosen as a research partner by a global consulting firm while trying to understand and find out the KOLs for treating AML in Saudi Arabia, UAE, Egypt, Algeria and South Africa.
Objective: The research objective was to find the KOLs who treat AML in the aforementioned countries.
Avoraus Approach: Designed questionnaire was administered to several doctors in the mentioned countries and the data was collected.
Outcome: The data was delivered to the client by uploading it on to the clients database via a link.